SENIOR SEO & GEO SPECIALIST — MANAFERRA

2. Search strategy

Developing practical SEO strategies requires understanding the client’s goals, website structure, content assets and competitive environment. Strategy work translates diagnosis into a coherent plan that balances technical improvements, content development and measurement. The emphasis is on recommendations that can actually be implemented and evaluated, rather than generic best-practice lists.

3. GEO strategy

The position also involves exploring ways of improving the visibility and representation of organizations in emerging AI-powered search experiences. Because GEO practices are still maturing, this part of the role requires curiosity, careful observation of how AI systems currently surface information, and the ability to form reasoned recommendations even when definitive playbooks do not yet exist. The goal is practical progress rather than speculative claims.

4. Client account management

Working with clients is a central part of the role. This includes understanding their objectives, explaining technical recommendations in accessible language, and maintaining clear communication throughout the engagement. The ability to translate complex SEO and GEO concepts into business-relevant terms is essential. Clients need to understand both what is being recommended and why it matters for their goals.

5. Performance analysis

Monitoring SEO performance and using available data to determine whether strategies are producing useful results is an ongoing responsibility. Measurement helps distinguish between activity and impact. It also supports continuous refinement of approach as search environments and client priorities evolve.

6. Team collaboration

The specialist will provide clear direction and feedback to other people involved in implementing SEO and content strategies. Effective collaboration ensures that technical and content work remains aligned with the overall strategy and that recommendations are executed with appropriate priority and quality.

Who Should Consider This Role

The role is aimed at an experienced SEO professional, particularly someone with approximately three or more years of relevant experience. Candidates should bring a combination of technical understanding, analytical ability and communication skills.

Experience working with agency clients or managing several SEO accounts can be particularly useful because the position involves client-facing responsibilities. Professionals who have already balanced diagnostic work, strategy development and client communication will find the transition more natural.

This type of role tends to suit people who enjoy both the analytical side of search and the explanatory side of consulting. Purely technical specialists who prefer to avoid client interaction, or pure strategists who lack hands-on diagnostic experience, may find the combination of requirements less comfortable.

Technical Skills That Support the Work

Relevant experience includes familiarity with tools commonly used in professional SEO practice, such as:

• Google Search Console
• Google Analytics 4
• Ahrefs
• Semrush
• Screaming Frog
• Looker Studio
• SEO auditing tools
• AI-search or GEO monitoring tools

Experience with automation, Google Sheets or basic Python can also be useful. These skills help with data organization, repetitive analysis and the creation of more efficient workflows particularly valuable when managing multiple accounts or complex technical reviews.

Tool familiarity alone is not sufficient. The ability to interpret findings, prioritize them, and turn them into coherent recommendations remains more important than mastery of any single platform.

Professional Skills That Matter

The successful candidate should be able to explain complex SEO concepts clearly, organize multiple priorities and make recommendations based on evidence rather than assumptions. Strong written and spoken English is important because the position includes communication with clients and other members of the team.

In practice, this means being able to write clear audit findings, strategy documents and status updates, as well as discussing technical topics in meetings without unnecessary jargon. Clients and internal collaborators both benefit from communication that is precise, structured and accessible.

Work Arrangement

The position is listed as a remote worldwide opportunity. The listing describes it as part-time and notes the need for availability during some US business hours for client calls. This arrangement may suit experienced professionals seeking flexible, location-independent work while maintaining the ability to participate in scheduled client conversations.

Application Materials

Applicants should be prepared to provide a current CV and examples of SEO/GEO work, such as audits, strategies, case studies or portfolios, with confidential client information removed where necessary. Work samples that demonstrate both diagnostic depth and the ability to communicate recommendations clearly tend to be especially useful. Evidence of strategic thinking not only technical findings helps illustrate readiness for a senior, client-facing role.

Why Combining SEO and GEO Experience Is Increasingly Relevant

Search behaviour continues to evolve. Traditional ranking factors still matter, yet AI-generated answers and interfaces are changing how people discover and evaluate information. Organizations that invest only in classic SEO risk under-preparing for newer discovery channels. Those that chase GEO trends without solid SEO foundations risk neglecting the systems that still drive substantial visibility and traffic.

Specialists who can work thoughtfully across both domains help clients avoid false dichotomies. They can maintain and improve conventional search performance while beginning to address representation in AI-powered experiences. Because GEO practices are still developing, the ability to observe carefully, test hypotheses and communicate uncertainty honestly is as important as technical knowledge.

For the individual professional, experience that spans traditional SEO and emerging GEO approaches can strengthen long-term relevance. The underlying skills structured analysis, prioritization, clear communication and evidence-based recommendation transfer across evolving search environments.

Closing Perspective

The Senior SEO & GEO Specialist role at Manaferra is structured around strategy, diagnosis, client communication and emerging AI-search considerations. It is intended for an experienced SEO professional who can move beyond task-level optimization to develop coherent recommendations, monitor their impact, and explain them clearly to clients and collaborators.

In a landscape where both conventional search and AI-powered experiences influence visibility, the combination of SEO depth and GEO awareness offers practical value. For professionals with roughly three or more years of relevant experience, strong analytical and communication skills, and an interest in how search is evolving, the position provides a focused opportunity to work across both established and emerging areas of digital visibility.

Interested candidates should prepare a current CV together with anonymized examples of SEO or GEO work — such as audits, strategies, case studies or portfolio pieces and review the official listing for the most current details on the part-time remote arrangement and availability expectations during US business hours.